Demo ModeAll data shown is illustrative. Live instrumentation activates in Tier 1 of the tech stack rollout, weeks 1–4.
B2C Funnel
Reach → Revenue across all consumer-facing surfaces (last 30d).
JF

Acquisition Funnel

Awareness
412,000
reached
↓ 20.4% pass-through
Interest
84,200
engaged
↓ 14.7% pass-through
Consideration
12,400
site visitors
↓ 25.8% pass-through
Intent
3,200
add-to-cart / form-starts
↓ 26.5% pass-through
Purchase
847
founding members · $127K Y1

Conversion by Channel

Instagram38%
TikTok24%
Email14%
Referral11%
Paid Search8%
Direct5%

Cohort Performance

CohortSizeRetentionLTV
Dec '2514294%$412
Jan '2616891%$398
Feb '2618789%$421
Mar '2621187%$445
Apr '2624885%$467
May '2628182%$489