Demo ModeAll data shown is illustrative. Live instrumentation activates in Tier 1 of the tech stack rollout, weeks 1–4.
Tooling Status
Phased operator stack rollout. Each layer compounds the previous.
JF
Deployed
In Progress
Not Started
Layer 1
Data & Instrumentation
90-day deploy
Segment
Source-of-truth event router across surfaces.
GA4
Web behavioral baseline + conversion modeling.
Meta Pixel
Paid social attribution + retargeting audiences.
Mixpanel
Funnel + cohort analysis for B2C journey.
TikTok Pixel
Q3 install — currently routing via Segment proxy.
LinkedIn Insight
B2B retargeting baseline. Pending IT ack.
Layer 2
Activation & Routing
Month 2-3
HubSpot
B2B CRM + sales sequences.
Customer.io
B2C lifecycle messaging (email + SMS).
Hightouch
Reverse-ETL syncing warehouse → activation tools.
Iterable
Cross-channel orchestration. Vendor selected, not deployed.
Census
Backup reverse-ETL path. Evaluation only.
Klaviyo
Founding member nurture + capsule drop blasts.
Layer 3
AI Augmentation
Month 4-6
OpenAI API
Used for caption drafts + sponsor brief gen.
Pinecone
Vector store for fan + sponsor semantic search.
LangChain
Agent orchestration for routing + summarization.
ElevenLabs
Voice generation for short-form + podcast.
Runway
Auto-cut highlight reels from broadcast feed.
Anthropic Claude
Long-context contract + LOI summarization.